Curriulum Vitae

March 2024 - present

Creative Social Media Manager | Ally Financial

I built a social media dream team from the ground up and had a blast doing it. I'm an expert at getting creatives to play nice in the sandbox, leading my team to crank out over 100 strategically-focused assets a year with a rockstar 70% approval rate. Obsessed with efficiency, I also found a way to cut our creative production time by a whopping 75%, which meant we could jump on trends without missing a beat. But the real magic? I knew which content to pour fuel on with a smart paid social strategy, turning our creative wins into measurable results and making sure our best work got exactly where it needed to go.

Oct 2021 - Mar 2024

Digital Experience Manager | Albemarle Corporation

I don't just transform a brand's digital presence—I give it a full glow-up. I've wrangled a team of over 200 people across the globe and a $12 million budget to pull off a complete company rebrand, making sure every detail was on time and on point. With a strategy that covered everything from a brand-new website to our social channels, I managed to score a 50% increase in engagement and followers while doubling our content output in just six months. I've even played media matchmaker, securing interviews on CNBC, Bloomberg, and even a little place called the White House. I don't just make things look good; I make them work, backed by data, SEO, and a lot of confidence.

Jan 2020 - Apr 2024

Creative Director/Owner | Y2O Productions LLC

Before I was a communications force of nature, I ran my own creative circus. I took my show on the road as an independent contractor, specializing in turning creative visions into reality. I provided everything from professional videography and photography to full-blown commercials, and along the way, I schooled brands on how to actually use social media to grow their business. In a single year, I wrangled over 30 clients, providing everything from quick photoshoots to acting as their spokesperson and PR pro.

June 2018 - Jan 2020

Public Information Specialist, Senior | Charlotte-Mecklenburg Police Department (CMPD)

Ever tried to make a police department's social media spicy? Challenge accepted. My mission was to humanize the badge, one post at a time, and the results were anything but boring. I spearheaded a complete content strategy that led to a 150% increase in followers and a 50% boost in engagement by navigating crises, fostering community, and jumping on the right trends. I even trained a small army of officers on how to shoot and edit engaging video right from their phones. The ultimate proof? I coordinated a video that finished second in a national competition and racked up over 20 million views on its very first day. Because if you can make a police department go viral, you can make anyone go viral.

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Skills

Adobe Creative Cloud Microsoft Office G-suite HTML/CSS DSLR Cameras
Crisis & Strategic Communications Public Relations Digital Marketing
Multimedia Storytelling Content Creation Graphic Design Photography Video Production Website Design (Drupal/WordPress) Search Engine Optimization (SEO) Social Media Management Brand/Digital Media Management Performance Data Analytics Competitive & Comparative Research Spanish Predictive thinking Adaptability Creative thinking Deadline-oriented Public Speaking Conflict resolution

Education

Academy of Art University

Master of Arts in Multimedia Communications | Magna Cum Laude

Bay Path University

Bachelor of Arts in Liberal Arts/Communications | Magna Cum Laude

Interests

My life isn't just about screens and scrolls. When I'm not making brands fly on the internet, I'm making myself fly in the real world. I’m a licensed private pilot and have my commercial drone license, which has taught me that the key to a great flight is a solid flight plan. I'm working toward my commercial and instructor rating so I can help others find their wings and remember that, with the right strategy, the sky is never the limit.